The key driver!


Rightly said by Dave Thomas, Founder, Wendy’s “What do you need to start a business? Three simple things: know your product better than anyone, know your customer, and have a burning desire to succeed.”

These are the three most crucial of ingredients to kick start any new line of work.Once these ideas are transformed from virtual blue print to a full scale establishment, it takes more than the forth stated thumb operatives to keep going.

Beyond the DEFINITION…

It is important to develop an effective narrative of the high level business vision. What is referred as the visionary’s dream needs to be broken down into operating principles and rules that govern the organization’s behavior. These ‘rules’ are then required to be modelled to best suited architectural designs directing towards meaningful execution.

To sum up, a good business strategy is the roadmap that drives vision to delivery and execution within a stipulated time frame after factoring in environmental challenges.

The real STRUGGLE…

Executives need to place their umbrella in a way that covers both strategy as well as it’s successful execution. Though this seems intuitively possible, leaders take ‘either or’ approach to the inseparable duo.

According to a global survey of 700 executives across a variety of industries conducted by the strategy consulting division of PwC, only 8% of company leaders were said to excel at both strategy and execution.

We can HELP…

Home-grown techniques to strategy and execution maybe ineffective and hence, the need of seasoned experts with rich cross functional, multi-dimensional industry experience.

While there are framework references available in the market, we prefer organic propositions based on existing scorecards and expected performance. Rather than one-time built, we ensure an ongoing support by guiding implementations and tracking progress reports.

Our team of experts analyze the current problems starting with asking the right questions involving WHAT, WHY and HOWs of current mechanics and then develop the SMART (Specific, Measurable, Achievable, Realistic and Time bound) strategic objectives followed by detailed short term plans. Next, we partner with business executive and garner workforce engagements to achieve desired results thereby aligning the whole workforce to a common object which is the imperative for success of any business strategy.

A real world ID EST…

During our stint with a mid size company in Delhi NCR, we came across a very peculiar issue of delayed MI which used to become obsolete by the time it reached the management. We ran a process rehabilitation program, where we identified procedural slack in sales division and replaced the existing monthly submissions with an automated weekly and daily update mechanism. These system logs were then fed to simple analytics tools to create presentable MI dashboards followed by operational commentaries.

While it triggered agility and effective analysis, timely management actions led to better issue management and hence increased customer satisfaction.

The author of this article is finance professional with 20+ years of experience. If you need to reach out, do write us back at

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